Back in April we published findings from research by food & drink consultancy CGA Strategy showing that 90% of managed pubs currently include some level of steak offer on their menu, and that destination venues – pubs off the high street – are the heartland for steak sales. These outlets see £1 in every £5 spent on food going towards a steak course, compared to £1 in £13 for the average food pub.
The report from CGA Strategy showed that the revenue opportunity for trading customers up the steak quality ladder is significant.
We then found a company that makes trading customers up the steak quality ladder pretty straight forward.
Rather than tracking back and reading through both articles (although if you want to both are available through links below) just take a few minutes to watch the video below, it is a simple eye opener showing pub owners and managers how trading up their customer’s can be achieved.
Article 1 The steak sales opportunity: already worth £580m…and growing
Article 2 Taking advantage of the growing £580m steak sales opportunity
