Gourmet Burger Kitchen (GBK) has launched a new smartphone app with an online gaming element to revolutionise its customer loyalty scheme in the UK. More than just a menu and store locator, the GBK app brings loyal customers more value by incentivising visit frequency with the introduction of fun rewards, giving customers more reasons to choose GBK than ever before.
Online gaming, offline rewards
The app is a unique fusion of online gaming and tantalising offline rewards, as customers are rewarded for undertaking challenges for which they earn badges. These badges equate to tasty freebies, including free sides, burgers and drinks. For instance, customers ordering a Habanero burger with extra jalapenos are saluted for their bravery with a ‘Fireface’ badge, entitling them to a free drink.
Social media function
Additionally, the app has a social media element, encouraging customers to engage with friends and post achievements on Twitter or Facebook. The app also helps customers find their nearest GBK restaurant, check opening times and peruse the latest menu, alongside other features.
GBK loyalty scheme
The new app builds upon the success of GBK’s paper loyalty scheme and is the next step offered by the brand to add value for customers and enhance the dining experience. For customers who do not own smartphones, GBK will also be launching a web version of the app, meaning they can still sign up and participate in the rewards scheme using a unique customer ID number.
The GBK app delivers value for customers, rewards their loyalty, feels personal, and is easy and fun to use. Available on Android, iOS, Windows and Blackberry the app can be used in all 53 GBK stores across the UK.
Katie McDermott, Head of Marketing, Gourmet Burger Kitchen commented:
“Following the success of our paper loyalty scheme, we wanted to build on this to give our loyal customers a unique and innovative way to collect rewards as a thank you for choosing GBK. The app is free to download, fun, social and rewards people for eating great quality burgers – a great combination! With social media becoming an ever more important presence and part of our customers’ daily lives, we wanted to include a social media element as part of the programme.”
About the app
The new Gourmet Burger Kitchen (GBK) app is now available for download from the Apple App Store, Google Play, Blackberry and Windows Phone Marketplace.
There are a dozen unique badges to collect. Present your unique customer ID each time you visit your local GBK and you’ll be climbing the leaderboard in no time, challenging other GBK-ers around the country for the ultimate rewards.
GBK app features include:
- GBK Store Locator – quickly and easily locate your nearest GBK restaurant
- GBK Rewards – complete the challenges and unlock badges that get you awesome rewards. You never have to worry about losing your loyalty card; all of your rewards are stored in the app
- Facebook and Twitter – share your achievements over Facebook and Twitter
- Leaderboards – compete against your friends, the more visits you make the better your chances of climbing to the top of the leaderboard
For more information click here and to download the app click here