The innovative chef of the famous three Michelin starred The Fat Duck has been a dedicated and passionate supporter of the charity since becoming a Patron in 2004. During this time, he’s been a particularly vocal advocate of the work of the charity’s Ark Foundation, which educates the industry’s students, employees and management about the dangers of alcohol and drug misuse.
Heston says: “I’m honoured to be representing Hospitality Action. The work that it does in terms of raising awareness of key issues and providing vital support to those in our industry facing hardship through illness, bereavement, poverty or addiction, is invaluable.”
Speaking about the work of The Ark Foundation, Heston continues: “As a chef I know first hand how tough the long hours and aggressive working environment can be. In some cases, it can lead to some finding an escape in alcohol and drugs. Many have nowhere to turn and need mentoring and help, which is why the charity’s work is so incredibly important.”
Heston replaces Sir Rocco Forte as outgoing Principle Patron. Under Sir Rocco’s guidance the charity has grown considerably with changes in the demographic of Hospitality Action beneficiaries and an increase in the number of supporters and fundraising events.
Further changes to the charity’s Patrons have also been announced with the appointment of three new top industry figures. They are Jason Atherton, chef-proprietor of Pollen Street Social, Nigel Haworth, chef-proprietor of Northcote Manor and Phil Hooper, Corporate Affairs Director of Sodexo.
Penny Moore, Chief Executive of Hospitality Action, concludes: “We are thrilled to have Heston as our new Principal Patron. His constant support of Hospitality Action and The Ark Foundation over the last few years has been second to none – his appointment will be a real asset. We are incredibly grateful to Sir Rocco Forte for all he has helped us achieve in this role. I would finally like to welcome our new trio of patrons; we are looking forward to very exciting times ahead.”
About Hospitality Action
Hospitality Action is the trade charity for the hospitality industry. Registered Charity number: 1101083.
In 2010 Hospitality Action spent £394,666 supporting 1,497 people. 74% of those helped were below the age of 60 with 41% of the charities beneficiaries needing assistance after a life changing illness.
In 2010 the charity reached approximately 11,000 students in 200 colleges and universities via the Ark Foundation which educates hospitality students, employees and management to the dangers of drug and alcohol dependency.