The London Tea Company is urging operators to meet the increasing consumer demand for speciality teas and tisanes by developing an ‘ultimate tea experience’ offer.
Dinuk Dissanayake, managing director, The London Tea Company says his company is looking to “change the whole way people approach the tea menu. Operators spend hours selecting coffee and we feel this same dedication needs to be applied when developing a range of teas. Just offering a standard English Breakfast and Early Grey will no longer do for today’s savvy consumers.“
Research consistently shows that whereas the sale of regular tea is stagnant, there is significant growth in the speciality tea sector. “This is borne out by our own sales.” Says Dinuk. “Our top three selling blends are: White Tea, Elderflower and Apricot; Peppermint, Spearmint and Strawberry with sales of Green Tea, Mango and Ginger now exceeding Early Grey. Customers are clearly happy to trade up to towards premium, speciality teas and herbal fruit tisanes as they look for more exotic fruity flavours.” Says Dinuk.
A key element of the whole experience lies in the presentation. Dinuk says “Just using the finest teas and good quality tableware will make a big difference to the perceived value and therefore justify another price point.”
In pursuit of the ultimate experience, The London Tea Company is introducing a whole package of point of sale material and serve ware to help create a memorable experience for the consumer.
Stage one of the offering is a striking new menu which features London Teas’ distinctive contemporary styling, along with a comprehensive selection of the company’s best loved teas. Lavender Chamomile; Red Berries; Blackcurrant, Raspberry and Cinnamon as well as the classics, i.e. English Breakfast and Earl Grey are just a sample of the artisan teas and tisanes featured in the menu.
The menus are free of charge and two options are available: a counter top version and a menu for displaying on the table.
For further information and free samples, please tel: 0203 159 5480, email: info@londontea.co.uk or visit the London Tea website
