Marketing Week reports that The Department for Culture Media and Sport says the tourism body’s funding will dip to £21.2m by fiscal year 2014/15 from £28.8m at present.
Despite the cut, VisitBritain chairman Christopher Rodrigues insists that the Government understands “the value VisitBritain brings to Britain’s tourism industry “VisitBritain will respond to the settlement by further cutting overheads and reducing its physical network overseas to retain as much money…more