Brakes Catering Equipment is to help independent pubs capitalise on the UK’s enduring love affair with Indian cuisine, by launching a great curry deal – just in time for National Curry Week, which takes place between 21st – 27th November.
The catering equipment specialist is offering Brakes customers a chance to pick up a mircowave, a selection of 60 curries, basmati rice and naan bread for the special price of £340.
Brakes Catering Equipment has put the offer together so that it will pay for itself if customers sell 60 portions of curry at £5.99* each (at the discretion of the retailer).
Martin Hall, general manager for Brakes Catering Equipment said: “Picking up this microwave and curry selection at this great price will ultimately offer customers the chance to tap into the Curry Club trend with a complete package that promises a quick and easy return. In essence, customers have the chance to make more than enough to pay for the microwave and the food in just 60 servings”.
The curry deal, at £340, includes:
Sharp R21AT 1000 watt Mircowave
1 x Brakes Chicken Korma
1 x Brakes Chicken Tikka Masala
1 x Brakes Chickpea, Sweet Potato and Spinach
1 x Brakes Beef Madras
1 x Brakes Keema Lamb Mince
(All 12 x 300g)
2 x Brakes Chota Naan (30 x 45g)
2 x Brakes White Basmati Rice (30 x 200g)
To order, contact Brakes Catering Equipment on 0845 931 9494.
For further information or a call back simply email your request
Brakes Curry Club
The offer is thanks to the launch of Brakes brand new Curry Club which comprises 12 high quality curries and a wide range of accompaniments and side dishes. These have been developed to enable independents to put on authentic, competitively priced curry evenings to rival those of big chains.
All curries in the Brakes Curry Club range are individually portioned, quick and easy to prepare and equally priced, allowing pubs to be flexible in their choice of dishes. The full range comprises:
Curries: Beef Kerala, Beef Madras, Beef Vindaloo, Chicken Chettinad, Chicken Jalfrezi, Chicken Korma, Chicken Murgh Makhani, Chicken Tikka Masala, Chickpea, Sweet Potato and Spinach Curry, Keema Mince, Kelantan Chicken Curry and Red Thai Prawn Curry.
Accompaniments: rice, poppadoms, naan, and bhajis.
Side dishes: Bombay Potatoes, Saag Aloo, Dal Tadka and Chana Masala.
The full range includes curry classics such as Beef Madras, Chicken Jalfrezi, Chickpea, Sweet Potato & Spinach and more unusual regional speciality dishes such as Beef Kerela, Chicken Chettinad and Keema Mince Lamb curry.
A suite of marketing material, including posters and table menus, is also available to help pubs publicise the offer to customers.
Vanessa Foord, product marketing manager for Brakes said: “As some of the big name pub chains have shown, curry clubs can be a superb profit driver – tapping into a national obsession with Indian cuisine. Until now, the independent sector has struggled to emulate the success of the chains, because there was simply nowhere to go for a self-contained, individually portioned, high-quality offering.
“Our curry club range fills a major gap in the market, enabling pubs to put on superb weekly curry evenings with minimal hassle and a modest outlay.
“We’ve had a brilliant reaction in taste trials, and are confident the curry club will prove a big hit with the customer base.”
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