email marketing messages provide headline information to subscribers that have links to more in depth detail of that subject in websites. The purpose of email marketing is simply to position the sender as a valid provider of information on their subject. So given that both the statements above are correct surely the most effective way to deliver your information is to start from the point of your target site visitor’s perspective, seeing things from their shoes. Take a look at how a catering equipment maintenance company are builing a relevant database…more