Sellers need buyers and H and C News now delivers 22,833 of them: that’s the number of subscribers who receive H and C News – every week of the year. And the quality? H and C News delivers professionals and managers across hotels, restaurants and catering in the UK. Just click here for a detailed [...]
Archive for the ‘Marketing’ Category
Innocent growth the result of marketing
June 29th, 2011
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Marketing Week reports drinks maker Innocent has hailed marketing as playing a vital role in growing the size of the company by 20% in value last year. Innocent, where Coca-Cola has the majority stake in the company is now the largest smoothie brand in Europe and grew in value to £135m, from £112m in 2009, [...]
VisitBritain signs Dr Who
June 21st, 2011
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Marketing Week reports that tourism body VisitBritain has unveiled five films starring five British celebrities – Dame Judi Dench, Dev Patel, Twiggy, RupertEverett and Jamie Oliver – talking about what they think makes Britain great. The films are being edited into a 60 second ad and two 30 second ads for deployment on a variety [...]
How to use Online Video, Social Media and Blogs for B2B marketing
June 4th, 2011
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How to use Online Video, Social Media, Blogs, News Releases and Viral Marketing to reach B2B Buyers directly … plus a bonus reach of 50 + LinkedIn Marketing Group Sites. Plus important news about the launch of eMarketingNews.tv. This article will give you all the information you need to craft powerful and effective B2B marketing [...]
BA Olympics campaign to feature Heston Blumenthal
May 5th, 2011
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’We can help your talent fly’ Marketing Week today reports that British Airways is launching a campaign featuring its London 2012 Olympic and Paralympic Games ambassadors, including chef Heston Blumenthal. The campaign is based on BA’s Great Britons programme, which was launched in 2009 as part of the ailrine’s support of the games. It offers [...]
TV campaign to launch Toffee Dodgers
May 4th, 2011
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VCCP is launching a new TV campaign to launch Toffee Dodgers, the new flavour from the number one kids’ biscuit, Jammie Dodgers. The campaign breaks on 1st May with TV, online and point of sale. In the new campaign, the first for over four years, the cheeky spirit of the Dodgers brand is communicated via [...]
Coca Cola launches global 125th anniversary campaign
April 18th, 2011
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Coca-Cola is rolling out a new multi-platform “retro” campaign today (18 April) to mark its 125th anniversary. Marketing Week reports that…A new TV ad features a montage of iconic Coca-Cola ads and imagery from the past century and is soundtracked with “I’d like to teach the world to sing”, the song that featured in its [...]
CESA: keeping catering equipment buyers ahead of the field
March 30th, 2011
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The 2011 CESA Light Equipment & Tableware Forums, held at Ascot and Doncaster Racecourse in March, revealed the next wave of ‘must have’ foodservice designs, gizmos and gadgets for chefs. Intricately patterned porcelain tableware, an innovative carrier that lets waiters hold and serve eight or more plates and a gadget that tells you when it’s [...]
Greggs marketers shift focus to tactical social media
March 25th, 2011
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Marketing Week reports that Sandwich chain Greggs plans to switch to tactical marketing activity as it seeks to become the UK’s biggest sandwich and savouries outlet. The company will focus on tactical radio, press, social media and local store activity for the rest of 2011. The shift follows the brand-building campaign launched in 2010 that [...]
UK Hotels don’t foresee room rate increases in 2011
March 10th, 2011
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TripAdvisor(R) announced the results of its first annual survey of UK accommodation owners. Over 500* British hoteliers and B&B owners revealed their plans to attract customers and stimulate business growth in 2011. Survey respondents offered insights into several other hospitality industry trends, from the importance of special promotions to plans for online engagement and mobile [...]
