The old adage ‘a picture is worth a thousand words ‘ begs the question what is a video worth..? In the current economic climate marketers and their agencies are trying to get every pennies worth from their budget and many are using to video to help achieve this. Creating a video ad and posting it [...]
Archive for the ‘Marketing’ Category
James May, when in London…drink London Pride
October 21st, 2011
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The UK’s No1 Premium Ale London Pride is hitting the capital’s streets with a new outdoor advertising campaign. ‘When in London’ aims to encourage visitors and denizens of the capital to enjoy a pint of Pride as part of the real London experience. The new campaign is the third to feature London Pride’s ambassador Top [...]
One Wimpole Street takes Marketing Award at MIMA 2011
October 20th, 2011
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One Wimpole Street’s ‘Plug into our Venue’ direct marketing campaign has won coveted bronze award at the prestigious Meetings Industry Marketing Awards (MIMA) Awards 2011, which were held on Monday 17th October at the Park Plaza Riverbank Hotel, London. To date, One Wimpole Street has seen a 2800% return on its original investment into an [...]
VIDEO ROCKS for HOSPITALITY!
October 5th, 2011
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In recent years, online video has exploded onto the web, and if a picture is worth a thousand words, how many is a video worth..? The big numbers: 6 billion: videos watched by UK internet users per month 15 million: people in the UK watching 200 million videos today 48 hours: video uploaded on YouTube [...]
H and C News delivers…sales leads
September 26th, 2011
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We have 22,833 subscribers constantly looking for new products and services. Advertisers in H and C News receive tens and often hundreds of advert viewings, within minutes and hours! And – the ‘long tail’ of the internet then generates further quality response over the following weeks and months. There’s no need to take our word [...]
H and C News now delivers…22,833, and growing
August 21st, 2011
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Sellers need buyers and H and C News now delivers 22,833 of them: that’s the number of subscribers who receive H and C News – every week of the year. And the quality? H and C News delivers professionals and managers across hotels, restaurants and catering in the UK. Just click here for a detailed [...]
Innocent growth the result of marketing
June 29th, 2011
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Marketing Week reports drinks maker Innocent has hailed marketing as playing a vital role in growing the size of the company by 20% in value last year. Innocent, where Coca-Cola has the majority stake in the company is now the largest smoothie brand in Europe and grew in value to £135m, from £112m in 2009, [...]
VisitBritain signs Dr Who
June 21st, 2011
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Marketing Week reports that tourism body VisitBritain has unveiled five films starring five British celebrities – Dame Judi Dench, Dev Patel, Twiggy, RupertEverett and Jamie Oliver – talking about what they think makes Britain great. The films are being edited into a 60 second ad and two 30 second ads for deployment on a variety [...]
How to use Online Video, Social Media and Blogs for B2B marketing
June 4th, 2011
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How to use Online Video, Social Media, Blogs, News Releases and Viral Marketing to reach B2B Buyers directly … plus a bonus reach of 50 + LinkedIn Marketing Group Sites. Plus important news about the launch of eMarketingNews.tv. This article will give you all the information you need to craft powerful and effective B2B marketing [...]
BA Olympics campaign to feature Heston Blumenthal
May 5th, 2011
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’We can help your talent fly’ Marketing Week today reports that British Airways is launching a campaign featuring its London 2012 Olympic and Paralympic Games ambassadors, including chef Heston Blumenthal. The campaign is based on BA’s Great Britons programme, which was launched in 2009 as part of the ailrine’s support of the games. It offers [...]
