Hospitality and Catering News has appointed ex-EMAP Director, Rowan Crowley to manage the launch of three new websites and newsletters dedicated to the hospitality sector. The three new sites go live in January and cover… Catering Equipment Sustainability Technology EMAP in its heyday was a FTSE 100 company and a leading light in the UK [...]
Archive for the ‘email Marketing’ Category
Making email marketing work for you
August 17th, 2010
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At this point, email marketing may seem like second nature, even to an industry that deals primarily with decidedly low-tech, person-to-person interactions like the hotel industry. Familiar though it may be, email marketing is still vitally important, if only for its ability to extend the guest relationship beyond the duration of a hotel stay, or [...]
Wildcats claw their way to victory at The Wordbox Knockout Challenge
August 4th, 2010
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Following an action packed afternoon of giant inflatables, water, foam and many crazy costumes, The Wildcats team from SME Invoice Finance, clawed their way to victory decked out in feline fancy dress, in the town’s first Wordbox Knockout Challenge. This fundraising event which was held on 10 June on Stoke Park, marked 15 years in [...]
Hospitality & Catering sector blogs & viral marketing in action
July 14th, 2010
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A story we featured in last week’s Hospitality & Catering News has made it into today’s issue of The Marketing Blog email newsletter received by 108,000 subscribers. Just goes to show how things travel on the net and the power of blogs and viral marketing. Our sincere thanks go to Leo Brand of Swisscom and [...]
email marketing a case study from the catering sector
June 24th, 2010
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email marketing messages provide headline information to subscribers that have links to more in depth detail of that subject in websites. The purpose of email marketing is simply to position the sender as a valid provider of information on their subject. So given that both the statements above are correct surely the most effective way [...]
Hospitality sector Branding basics, by Jennifer Rodrigues
June 23rd, 2010
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I read a very interesting blog post earlier this week on Digital Relevance which talked about the importance of a consistent brand image between both a company’s website and their email marketing pieces and it inspired me to explore the issue further. Many companies don’t realize the importance of consistency so they spend a lot [...]
Social Media for Hotels – By Jennifer Rodrigues
May 10th, 2010
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Since everyone and his sister is jumping on the social media bandwagon of late, I thought it would be a great idea to provide hotels with some insight as to what each social media site is best utilised for and how you can leverage each site to increase your occupancy and RevPAR. Over the next [...]
