ibis budget, the relaxed, money-saving brand within the ibis family, introduces its new bedroom concept, the Nest Room. Providing even more comfort at a modest price, Nest Room delivers a cocooning environment for guests to enjoy all the essential comforts at an affordable price.
The intuitive and contemporary rooms come in six new colourways, inspired by the changing seasons, for an experience that is unique in the low-cost segment. The clever layout is designed with ultimate flexibility in mind and can be configured in 10 different ways – including two family rooms – which enables both relaxation and ease of movement in the space.
Each configuration guarantees a good night’s sleep in generous-sized and cosy beds. Old bunks have been replaced by a double bed and an additional pull-down bed, equipped with ibis budget’s bedding concept SweetBed by ibis budget. With the bed as a key element of the new layout, each room can be set up to suit the time of day and the individual needs of the guest, who can personalise their environment by positioning the pillows in multiple configurations.
The cleverly modernised Nest Rooms are a perfect example of how ibis puts the customer at the heart of its thinking. As well as free high-speed fibre Wi-Fi, a flat screen TV and reading lights, Nest Rooms incorporate smart storage solutions like a built-in coatrack that blends seamlessly into the décor and a bed height that leaves room to slide a suitcase underneath. The styling of the room combines premium materials and textures, which offer a softer and more inviting experience for hotel guests.
Karelle Lamouche, SVP of Budget & Economy Brands at AccorHotels UK, says: “The new ibis budget room, “Nest” is evidence that we really re-define the boundaries of the guest experience in the budget segment. We are pleased to be launching it in central London for those who need the ultimate comfort at an affordable price whilst accessing the city.”
The Nest Room concept will initially roll out in 110 rooms at ibis budget London Whitechapel – Bricklane, followed by 143 rooms in ibis budget London Luton Airport. The concept will then be gradually integrated across the chain as renovations and new buildings come on-stream. All establishments offer rooms adapted for people with reduced mobility, in line with their country’s legal requirement.