To be successful, independent hoteliers need a comprehensive solution that is modern, flexible and agile. With Hotelogix, a cloud-based, end-to-end, hospitality technology system, every aspect of your property is catered for. The system automates your operation, can be accessed from anywhere, provides seamless distribution and all of this is controlled from a single window.
Southcliff Hotel, a 68-room city hotel located in Kent and overlooking the English Channel decided to dump their old hotel software.The old system required working with multiple screens which led to slow reservations. During peak seasons, this resulted to long queues at the front desk, which meant poor booking experience and unhappy guests.
Manual update of booking channels combined with poor rate parity, left Southcliff with unnecessary booking errors – every hoteliers nightmare, since they were losing out on substantial revenue.
Southcliff aspired for a system that addressed their operational challenges and helped them simplify distribution. When Ian, General Manager, Southcliff, discovered Hotelogix through some of his peers, he really liked the cloud related benefits (now he could manage the property remotely) and the pocket friendly pricing. Through a 15-day free trial, he was confident that it was an exact fit for his requirements:
Hotelogix’s system is by far the most cost effective system I have found that matches the functionality of major branded PMS. From creating reports to setting individual rates per VIP customer, Hotelogix has covered the main areas an independent hotel requires to boost their online traffic and revenue.
Mr. Ian Jackson, General Manager, Southcliff Hotel, UK
With automated reservations, now the front desk was functioning faster and efficiently. The staff saved about 6 hours daily which they dedicated to enhancing the guest experience. The hotel also stayed updated on room inventory and rate in real time, ensuring zero booking errors and a significant boost in revenue.
While Southcliff ended its struggle with long queues and overbookings, Penny Farthing (part of Vision Hospitality Asset Management) was looking to adapt a modern system for revenue management. Their current method – a diary and a pencil – was not working out very well. The property is located just off the High Street in Lyndhurst village and with their 5th ranking on TripAdvisor, is a fairly busy hotel. It houses 22 rooms and takes pride in personalized attention provided to every guest.
With the old pencil and paper system, reservation management was a huge challenge, especially during summers, when the hotel stayed full for six weeks straight. The staff couldn’t log the data, any notes made on paper would get damaged or lost easily, all reservations had to be updated manually to 3rd party booking sites. They would also fail to capture analytics based on revenue, guest details and seasons.
While they were exploring the available softwares, they came across an article that featured Hotelogix’s benefits. In just a few weeks of their getting in touch with the Hotelogix team, the system was implemented. With Hotelogix,the front desk staff saves more time through automated reservations, the management has better visibility on the pricing structure, they can access 100+ reports for high level strategies and control the system from anywhere at any time. Easy learning curve, limited IT investment and online training videos helped the hotel migrate to cloud quickly.
“Hotelogix has helped us get a clearer understanding of how to better target repeat business as well as new customers.”
-Mustafa Gheewala, Yield and Revenue Asset Manager, Vision Hospitality Asset Management
The above mentioned properties in UK are just a handful of the many who have been experiencing better ROI and a stronger hold in their market with Hotelogix’s one-stop cloud based PMS.
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