The most read pages are identified through Google Analytics by measuring two criteria, how many individuals have read a page, and the average amount of time they have spent reading the page. So the results are derived from both qualitative and quantitative measures.
Readers selected which pages to read through three channels predominantly; searching through Google, our email newsletters, and social media sharing.
The most significant channel of growth in readership 2016 was social media. Readers sharing content through their social media networks continued to grow throughout 2016 accounting for 25% of readers.
The share counts of each page can be seen on the respective pages through the links above. The most read page rank does not run in alignment with the volume of social sharing. Social Media Influence being the most important factor, which people and brands share counts most.
On and off line who has the influence counts most.