Record sales, new store openings and a new sporting ambassador – Laura Trott – for healthy food to go brand pod.
The 22-strong London-based group has reported its best ever financial results for 2015 with revenue increasing to £17.3m, a L4L revenue increase of 9.1%, while Corporate EBITDA has almost doubled to £631k for the year. This positive performance has continued into 2016 and in support of this and the ambitious plans the brand has for the remainder of the year, further strength has recently been added to the management team with John Postlethwaite moving from his role as Chairman to become Executive Chairman, managing the day-to-day affairs of the company, whilst Tim Bartram, after an interim spell as Managing Director, will focus on Finance and Operations as CFO/COO.
The team at pod have recently completed on a new site on Kingsway with store #23 expected to open for business in Summer 2016. This marks the start of the planned expansion plans for the brand which is set to continue in the coming months with a number of further sites also close to completion as the group’s innovative and continually evolving menus strike a chord with health-conscious Londoners.
Supporting the brand’s drive for nutrition and well-being Laura Trott, World Champion cyclist and double Olympic Gold medallist, has begun an exciting new 3-year role as ambassador for the brand. Laura is the ideal fit for Pod, who have a customer base that are looking for healthy and delicious fast food to support a healthy, sporty lifestyle. A series of promotions will give pod customers a fascinating insight into the lifestyle and choices made by an elite sportswoman at the very top of her game in the coming years. Laura commented ” I am delighted to become Pod’s new Brand Ambassador and I really couldn’t hope to promote a more suitable brand to my fan base. I have had a career of making sacrifices to achieve my success, and Pod’s commitment to produce innovative, nutritious and delicious food shows that people can still enjoy fantastic tasting fast food even when they are looking after their health. Of course as well as the restaurants, Pod uses bicycles to deliver many of their delivery orders, so I am delighted that they also support my sport that I love so much!”
For more information click here
To like on Facebook click here
To follow on Twitter click here