Live brand experience is something no marketer working in today’s food, beverage and hospitality industry can afford to ignore.
75% of the top 100 global brands and UK superbrands now invest in brand experience, and this figure is only set to grow given that 95% of consumers say taking part in live events makes them more inclined to buy the brand afterwards.
But keeping up with the latest trends in this fast-paced world can be challenging if you’re not immersed in it every day, like we are.
And that’s where our brand experience masterclasses come in.
What’s all this about then?
Our exclusive insight sessions for marketers will help you explore the importance of brand love and exactly why consumers adore brands which act in more human and personal ways.
Drawing on inspiring examples from around the world, the masterclasses look at the power of brand experience, both at a personal level, and as platforms for highly shareable and viral content.
Each masterclass covers a lot of ground in just two hours. Looking at leading brand experiences from around the world, marketers gain a greater understanding of audiences and new engagement strategies.
Great integrated marketing is as much about excellence in delivery as it is about big ideas. These sessions also look at how the live brand experience can be integrated across the marketing mix, as well as using live technologies to drive brand engagement.
Is it relevant to me?
If you are responsible for brand marketing at any level then yes, it’s definitely for you. Bringing big concepts to life with engaging and thought-provoking campaign examples, each masterclass explores content generation, social media sharing, and the importance of humanising brands in an increasingly digital world.
Planning and measurement are also covered. After all, there’s no merit to delivering an engaging brand experience without a clear understanding of how to measure ROI.
Who runs these sessions?
Each masterclass is overseen by Joss Davidge, our very own Director of the Unexpected.
Joss has been at the forefront of the dynamic world of experiential marketing for more years that he’d probably like to share. He’s helped shape campaigns for many top brands and companies including Heineken, Perrier and Danone, to name but a few. Most recently, he’s been at the helm of Bel UK’s innovative Boursin Sensorium 360˚ virtual reality experience.
Joss is passionate about exploiting the very latest trends and technologies to enhance and amplify real world brand experiences. A strategic and creative thinker, he puts his grey matter hard to work for the delivery of each and every masterclass.
What’s the cost?
For brand marketers in the food, beverage and hospitality industry, absolutely nothing. The BEcause brand experience masterclass is absolutely free – you just need to sign up to let us know you’d like to come along.
Limited spots are available for each session though, so don’t hang about. If you want to get up to speed on brand experience, you’ll need to be quick off the mark.
For more information on BEcause Brand Experience please get in touch.
BEcause, 39 High Street, Ascot, SL5 7HY
Tel: 020 3371 3337