Magicgoal are opening a brand new Prime Burger outlet at Euston Station on 28th September on the newly built mezzanine level food court. This is part of Network Rail’s food strategy, aimed at reducing the frequency of corporate brands and franchise food outlets and increasing the number of small local artisan food retailers across its stations.
This highly prized site at Euston station was awarded to Prime Burger, a small independent brand which loves its grub, over established high street operators backed by venture capital coffers, because not only do they fit the strategy but – in their own words – ‘they’re brilliant at what they do’.
Which is why Network Rail are happy to have Prime Burger sit alongside the big boys, Greene King, Leon, and a SSP’s Gino D’acampo pizza restaurant, on their shiny new mezzanine.
Magicgoal have employed leading interiors guru Shaun Clarkson to design the new outlet, which will tell a visual story about the outlet connected to its location.