It’s official. Burger King has extended an olive branch to McDonald’s, calling for a one-day ‘burger wars’ ceasefire on their longstanding rivalry. Burger King proposes that on Peace Day, September 21st, 2015 the two restaurants set aside their differences and unite to create the ‘McWhopper’ – a burger that combines all the tastiest ingredients from their signature sandwiches, the Big Mac and the WHOPPER, in one delicious, peace-loving burger.
A detailed exploration of Burger King’s proposal to McDonald’s can be found at www.mcwhopper.com. The ‘McWhopper’ would be available for one day, at one location in Atlanta, Georgia, USA with the objective of raising awareness of Peace Day.
It is understood, however, that McDonald’s has declined the offer.
Peace Day
Peace Day, September 21st, is a United Nations-recognised annual day of global unity, successfully advocated by the non-profit organisation Peace One Day. “Our short term goal is to expose three billion people to Peace Day by 2016. It’s a big target but it’s very possible, particularly with the support of the corporate sector – they have the resources and ability to raise awareness on a massive scale. That awareness creates action, and that action saves lives,” said Jeremy Gilley, founder of Peace One Day. “This proposal from Burger King is the corporate sector at its best – coming together, putting their differences aside and saying: ‘come on; let’s do something to manifest a more peaceful, sustainable world’.”
For more information about the MCWhopper click here
For more information about Peace One Day click here