McMullen has paid bonuses to over half of its tenants for driving tied sales above expectations in what has been a good year for the Hertford based family brewer and its tenants. The largest of these bonuses was nearly £10,000, with the average bonus being over £4,000.
The bonuses are available for almost all 40 tenants running McMullen pubs across the Northern Home Counties, and are determined by the amount above target that is reached, taking into consideration past performance and geographical area/customer base.
Stellar performances
Gavin Mansfield, McMullens’ Tenancy Operations Manager commented: “While we provide discounts off national list price to all tenants to assist them to price their products in accordance with local market conditions, we are also keen to acknowledge those tenants that exceed our expectations. There were some stellar performances out there this year and it has been a pleasure to return some pretty sizable cheques to our partners.”
Tie remains critical
Tom McMullen added: “At the end of our financial year we will have returned 26 per cent of our tied income to our tenants by way of discounts and five per cent by way of performance bonuses. The tie remains critical to the way we support small pubs outside our predominantly managed business. These arrangements also reflect our desire to protect our 187 year old brewing heritage and the associated jobs.”
About McMullen
McMullen is an independent pub company based in Hertford and operates 80 managed pubs, six Baroosh style bars, 40 tenanted pubs, and nine pubs under its ‘Pub Operator Agreement’ (POA). With nearly 200 years of brewing heritage McMullen continue to brew in Hertford where its cask ale brands are usually only available exclusively through its own pubs. The Company’s pubs and bars are mainly located in the Northern Home Counties, from central London to Cambridge in the North and Chelmsford in the East to Farnborough in the West.
McMullen prides itself on the excellent opportunities for progression it offers those who work in and operate its pubs, and is committed to recruiting the very best individuals in whatever the role they will play. The Company realises that the key to any successful pub is having enthusiastic, self-motivated, caring and passionate people, whether as tenants or as employees and is always looking to work with those even if they do not have industry experience. McMullen offers both its employees and tenants comprehensive training to ensure they have the tools to do the job confidently, successfully and safely.