Following the recent appointment of James Spragg as Managing Director, Café Rouge has further strengthened its brand board with the addition of Georgia Hall as Brand and Marketing Director.
Bringing over 20 years’ experience to the newly-created role, Georgia has directed iconic global brands including Tower Records when it was the world’s largest record retailer, YO! Sushi, Virgin Atlantic, Sony, Vodafone and Chelsea FC. She was also the founder of top Havas digital agency, Zinc, in 2002.
Georgia’s challenge is to re-launch Café Rouge and make it Britain’s best bistro once more. She comments, “I intend to capitalise on our brand’s real heritage and make it shine again. It’s all about the food, wine, service and the decor so I’ll be working with James Spragg to ensure that all touch points are absolutely delivering to the highest brand standards – from signage that oozes Parisian chic to the most fantastic red wine.
“After many years agency-side, I’m looking forward to having a focus on one brand, especially when it’s one with such fantastic, nostalgic potential. I’ve been on the look-out for an opportunity to work on the next big thing and I relish the idea of refreshing Café Rouge. Ultimately, my goal is make us all remember why we once fell in love with it, and fall in love all over again.”
Welcoming Georgia to the team, James said, “What we’ll see from Georgia is an injection of energy and creative brilliance that’s going to transform our marketing efforts and put Café Rouge back on top. I am very optimistic about the future of Café Rouge and making the next chapter our most exciting yet.”