IM London, specialists in service sector branding and web design, has just completed a contemporary new branding for 137-bedroom Aubrey Park Hotel in Hertfordshire.
The re-brand includes a new website designed and built by IM London, new look social media and a full suite of printed collateral and signage. The new identity itself takes inspiration from the hotel’s classic surroundings and parkland setting whilst the overall new look reflects the fresh, contemporary style of the hotel’s interiors.
“We started by defining new values for the hotel based around their independent status as a core strength and ethos,” explains Caroline Beecher, Managing Director IM London. “The designs are inspired by the earthy and rich woodland tones from their parkland setting offset by vibrant seasonal accents to portray their quirky difference in style.
“A key objective of the rebrand was to broaden Aubrey Park’s appeal amongst business and leisure customers and reposition the 4 star property as a fully independent hotel offering the kind of flexible service that larger organisations are unable to match. “
“We wanted to be recognised as the best destination hotel in the area, with a distinctly individual approach to all our clientele,” explained David Timmis, Managing Director of Aubrey Park. “We recently took over this hotel and we wanted a strong visual identity to salute our arrival.
“IM London has most definitely captured the relaxed and friendly spirit of the hotel in the new look and so far the reaction from customers has been great.
“On the whole our guests want to stay somewhere that is consistent in its standards but a little different in its approach to service and style. Because we are independent we are totally ‘can-do’ in our attitude and flexible in our personal way we look after our guests. Exactly what today’s travellers are looking for in the age of social media and instant communication.”
About IM London
IM London is a strategic marketing and creative agency that has specialised in the hospitality, travel and leisure sectors for over 10 years. Working for hotels, airlines, catering companies and leisure venues, IM London’s expertise includes repositioning, branding, website design and build, digital marketing, all types of collateral and display.
More information about IM London click here
About Aubrey Park
Aubrey Park is conveniently located between St Albans and Hemel Hempstead just 3 miles from the M1 and 20 minutes away from Luton, With 137 en suite bedrooms, a light and airy brasserie as well as a range of flexible meeting and conferences facilities Aubrey Park is ideally suited for both business and leisure travellers. Free Wi-Fi available throughout and the hotel is pet-friendly.
More information about Aubrey Park click here