BaxterStorey, the UK’s largest independent work place catering company, has taken its social business strategy to the next level by appointing a ‘StoreyTeller’ to enhance its presence online.
Recognising the power of social media and wanting to share its company story using a truly innovative and thought-provoking approach, BaxterStorey has hired Thomas Kilroy (above) for the newly created role of Social Business Manager.
Collaborative online marketing strategy
With plenty of stories of his own to draw on from his 27 years’ experience within the catering industry, Thomas is responsible for delivering a collaborative online marketing strategy and sharing the narrative of the BaxterStorey brand to ensure the company remains relevant and engaged with customers, clients and business prospects.
Having spent four years in the business as a General Manager, Thomas has lived and breathed BaxterStorey and brings with him a wealth of knowledge and understanding of the company’s vision and values, which he is now sharing across a range of online platforms. Thomas is currently concentrating on driving forward BaxterStorey’s presence on the likes of Twitter, Instagram and LinkedIn, as well as blogging about all things hospitality.
Sharing passion and expertise
Thomas explained: “With some time in the business, I recognised a further opportunity to reach our audiences and worked closely with the management team to identify a whole host of opportunities to tap into. There is such passion and expertise within the business, it’s crucial we share this regularly and creatively with clients and customers, ensuring there is a two-way dialogue with them on a ‘real-time’ basis. It’s fantastic to be spearheading such an exciting and robust engagement strategy for BaxterStorey.”
The new social strategy combines a three-pronged approach that sees Thomas assisting the sales team to generate new business, nurture existing client relationships and drive sales on a retail level.
Simon Esner, Director at BaxterStorey, added: “The dynamic of how we do business is changing rapidly and clients and customers now demand an engagement platform for sharing experiences and feedback. It’s vital that we have presence in this space in order to respond, improve and have direct access to our customers, and Thomas’ role is instrumental in delivering this.”
An entrepreneur at heart – with his own successful restaurant group based in Nepal – Thomas’ skillset lies in generating energy and excitement around what BaxterStorey does best: expertly sourcing, preparing and serving the finest British food for a range of customers across the UK.