The Stafford London has been accepted into membership of Preferred Hotels & Resorts, the worldwide luxury collection of independent hotels and resorts and a brand of Preferred Hotel Group, as of 10 September, 2014.
For more than 45 years, Preferred Hotels® & Resorts has represented the very best in refined travel, defined by anticipatory service, personalized guest experiences, and the highest standards of hospitality. As a member of Preferred Hotels & Resorts, The Stafford London will receive a combination of strategic sales, marketing, distribution, and technology solutions.
Travellers who visit the world-class property will be eligible to enrol in the iPrefer guest loyalty program, which extends points redeemable for cash-value Reward Certificates, elite status, and special benefits such as complimentary Internet to members upon every stay at more than 500 participating Preferred Hotel Group locations worldwide.
Key partner for hoteliers
“The decision for The Stafford London to re-launch as an independent property affiliated with our luxury portfolio showcases Preferred Hotel Group’s strong position as a key partner for hoteliers across the UK,” said Brenda Collin, Regional Director of the UK, Ireland & Nordics for Preferred Hotel Group. “We are thrilled to welcome The Stafford London to our Preferred Hotels & Resorts brand. The hotel aligns perfectly with our standards of excellence, and we look forward to a long and successful partnership.”
Sales affiliations
In addition, The Stafford London has announced its sales affiliations for East and West coast of United States.
On the East Coast The Stafford London has partnered with Wegner Associates Inc., a New York-based hotel representation company with over twenty-five years of successful experience in promoting luxury hotels to the U.S. travel industry.
The West Coast and Texas is represented by JH Travel Marketing, headed by Joanna Heathcote, who has been associated with The Stafford London since 1994. British-born Joanna Heathcote opened JH Travel Marketing in 1993. The hotels and companies in her portfolio are a collection of charming town and country house hotels, together with incoming tour companies.
Exciting time
“This is an exciting time for The Stafford London as the hotel is regaining its independent status and joining Preferred Hotels & Resorts. It was important for us to take the time to identify partners that first and foremost share our service and business values,” says Christine Hodder, General Manager for The Stafford London. “We are confident that the new partnerships will only strengthen The Stafford London’s position in the key markets. The team at the hotel is committed to provide our guests with the finest service and unforgettable experiences.”
About The Stafford London
A hidden gem amidst London’s top addresses in the heart of prestigious St James’s, The Stafford London radiates an elegant air of Englishness into an increasingly international capital. From the 380-year-old Wine Cellars to the contemporary Penthouse with views across London’s iconic skyline, it is the epitome of quintessential British luxury. Rich in centuries of historic intrigue and providing an award winning personalised guest service, The Stafford offers a gastronomic affair in The Lyttelton restaurant and American Bar, famed as one of London’s notable cocktail establishments.