St Austell Brewery has opened its first Brewer & Bean coffee retail outlet at the Great Western Hotel in Newquay.
The South West brewery launched the Fairtrade Brewer & Bean brand earlier this year, in response to the continued growing consumer demand for high quality coffee, and with the vision of providing high quality convenience coffee and establishing its pubs as an alternative to big name coffee shop chains.
First to open dedicated Brewer & Bean outlet
The Great Western Hotel in Newquay is the first of the pubs and inns to open a dedicated Brewer & Bean outlet, separate to the main bar and restaurant. The new coffee shop created by interior design company 3iDog offers a wide range of coffees, Tea Pig Infusion teas and Fairtrade hot chocolates to drink in or takeaway.
The opening of the first Brewer & Bean outlet follows the Future of Pubs 2014 research which found that 33 per cent of customers would not return to a pub where they had been served a bad cup of coffee.
Estate in perfect position to cater for demand for quality
Jeremy Mitchell, St Austell Brewery’s Marketing Director said: “The astonishing growth in the coffee sector has meant that customers are demanding a quality product and an extensive selection, but they increasingly want to enjoy their coffee in a pleasant location with a greater selection of hot and cold food. Our estate of pubs, hotels and inns across the South West are in a perfect position to cater for this demand.”
Roger Ryman, Head Brewer at St Austell Brewery (pictured above) said: “It is great to see the first outlet open. The beans have such a strong, rich flavour, which is something that I am particularly interested in. I’m already thinking about a new brew inspired by Brewer & Bean.”
Brewer & Bean own recipe
Brewer & Bean coffee has been blended to St Austell Brewery’s own unique recipe, using a combination of two Fairtrade beans; Robusta from Uganda and Arabica from Guatemala, Honduras, Peru and Salvador. The beans are roasted, blended and packed in Belgium, before being freshly ground to order by the pubs’ trained baristas.
A full menu of Brewer & Bean coffees, including classic espressos, lattes and cappuccinos, as well as slightly more unusual options like bianco mochas and café con hielos is available to either drink in or take away at St Austell Brewery pubs across the South West, with further dedicated outlets planned in several locations.
For more information, and the full menu, visit www.brewerandbean.co.uk