Ruffl, a hyper-local restaurant booking service available on iOS and Android has launched and will offer both restaurateurs and diners a powerful new booking option, building on the trend towards ‘here and now’, spontaneous dining.
Using geo-location and connected directly to a rapidly expanding network of participating restaurants, the Ruffl app allows diners to search, discover and instantly book available tables nearby through a slick, easy to use interface.
More than 450 restaurants have already signed up including top, Michelin-starred eateries as well as local hidden gems for diners to discover.
Ruffl was conceived by experienced entrepreneur Aaron Ross and is backed by an influential group of investors including Karen Hanton MBE, serial entrepreneur and founder of toptable.com (sold to Nasdaq listed OpenTable in 2010, in one of Europe’s largest internet transactions), and highly regarded industry expert David Pritchard former European CEO of OpenTable
Founder Aaron Ross comments
“Ruffl reflects the spirit of the times – much more driven by spontaneity and the desire and willingness to experiment in a social context. It is the true bridge between the new generation customer and a powerful, yield enhancing tool for the restaurateur.”
How it works for restaurants
- Yield Enhancer – Restaurateurs have their own app and quite literally have power in the palm of their hands to update, in real-time, the number of available tables, offers and discounts – increasing the volume of ‘walk ins’ and ‘topping up’ existing business.
- Flexibility & Dynamic Pricing – Enables the restaurant to truly turn the tap ‘on and off’ according to the real-time table availability in the restaurant
- Ease of Use – Simple to use interface where members of staff with minimal guidance using a smartphone, tablet or computer can upload availability, updates and offers within seconds
- No digital footprint – All ‘deal and discount information’ is only ever available to local potential diners looking for food using the Ruffl app and is never stored on the internet thus avoiding the pressure to run ‘permanent’ special offers
- Payment by Results – Ruffl is totally results based without installation fees, monthly subscriptions or training costs. The restaurant only pays a small commission per diner once the diner has been delivered
How it works for consumers:
- Simple – With a simple three tap process consumers can discover a selection of local
restaurants within their chosen price bracket and number of diners - Location Based – The app uses a sophisticated algorithm that knows where you are and presents a variety of restaurants nearby, many with deals and discounts, all of which can be instantly booked
- ‘Intelligent’ – The app is ‘intelligent’ and the automatic review system will personalise future
results matching individual preferences with nearby availability ‘getting to know’ individuals
and deliver ever more relevant results - Fun & Spontaneous – The thrill of being spontaneous and finding brand new places to
explore and experience