Pizza Hut has reached a milestone one million ‘likes’ on its Pizza Hut UK Facebook page, making it the most engaged UK pizza brand on Facebook, which is core to Pizza Hut UK’s digital strategy for growth, using exclusive deal promotions and content in order to drive online sales and restaurant footfall.
The milestone achievement, which follows Pizza Hut Delivery’s recent Mobile Marketing award for most Effective Mobile site, places the brand ahead of similar casual dining brands on Facebook and above all other pizza brands in the UK.
The past year in particular has seen a significant surge in ‘likes’, with the number of fans doubling from 500,000 to one million in just over a year – which is more fans in the last year than most other UK pizza brands have in total. Pizza Hut is also in the top 10 most popular social media brands in the UK, according to a SocialBakers 2012 report.
The brand page, which was launched in April 2009, offers Pizza Hut’s UK fans the opportunity to source promotional offers, enter competitions and find out new product development news. The page also includes highlights from the brand’s longstanding history, with landmarks such as the introduction of Pizza Hut’s now iconic pan base and the launch of stuffed crust pizzas, amongst others.
Mags Dixon, CMO at Pizza Hut commented:
“We’re absolutely delighted that one million fans have liked our Facebook page and it’s a testament to the affection and warmth customers have for our brand. We love to engage and connect with our customers and this is a great platform to make that happen.”
Appreciating fans
Pizza Hut wanted to show appreciation to their 1 million fans…so they took to the streets and they gave out free pizzas to passers-by and in their restaurants.
You can see the action on our video.
About Pizza Hut UK
Pizza Hut is the world’s largest pizza restaurant company, with 700 outlets in the UK and over 10,000 stores worldwide. In 2011 Pizza Hut was named Best Pizza Chain at the Pizza, Pasta and Italian Food awards (PAPA) for the second year running. There are now 300 Pizza Hut Delivery units across England, Scotland and Wales.