Chipotle Mexican Grill is set to launch a fifth restaurant in London at 334 Upper Street, Islington. The new restaurant is planned to open during the second quarter of 2012 as part of Chipotle’s measured growth strategy.
Chipotle has also planned to open restaurants at 92-93 St Martins Lane and at 185 Wardour Street in the second quarter of 2012. The company operates over 1,200 restaurants in the United States.
Chipotle opened its first UK site at 114-116 Charing Cross Road in 2010, followed by a second site at 101-103 Baker Street last year.
Chipotle has been instrumental in establishing a new kind of thinking about fast food in the U.S., what it calls ‘Food with Integrity’, and it continues to bring the same food philosophy to London, bundled together with freshly made, delicious and healthy foil-wrapped burritos stuffed to bursting point with quality flavoursome ingredients.
Rex Jones, Executive Director, International Development Chipotle Mexican Grill comments, “We are excited to be opening our first restaurant outside of central London, in Islington, planned for the second quarter of 2012. The food culture in the UK is based on local, sustainable and artisanal foods, which are all core values of Chipotle.”
Chipotle in London features a distinctly focused menu of burritos, tacos, burrito bowls (a burrito without a tortilla) and salads. The Chipotle service format allows customers to decide exactly what goes into their individual order; there are more than 60,000 possible combinations.